7 Must-Haves In Your Freelance Health Copywriter

So you’re on the hunt for a freelance copywriter in the health tech industry.

You’ve probably already gone through a couple duds – new copywriters you happened to find through LinkedIn, or maybe who found you. 

You can't even use their products.

Now after burning through some budget (and time, more importantly), you’ve decided you’re only going to pick the best freelancers from now on.

But what are you actually looking for? 

Here are the seven non-negotiables when selecting your freelance health copywriter.

Many Years of Experience in Freelance Health Copywriting

The truth is that any wannabe copywriter can market themselves as an expert who will generate millions for your company. 

But upon closer inspection, most of these writers haven’t even been at it for two years. They talk loudly about how good they are so that you won’t look close enough at their resume. 

If you want a freelance health copywriter who will represent your brand, make sure they’ve been writing in your industry for a solid two years. Double is even better. 

I’ve been writing for the health tech and wellness industries for almost 9 years. That’s long enough to have deep knowledge of health and the human body; of research and composition. Long enough to have been a content manager, even. 

A History of Writing for Top Health Tech Companies 

Something else to look at is the list of brands a writer has written for. Do you recognize any of them?

If not, your freelance health copywriter probably hasn’t written at a high standard before. 

(FYI: writers who’ve racked up a ton of big brands and written amazing content are good picks no matter how long they’ve been writing.)

If they have a bunch of big brands under their belt, your potential copywriter’s standards will be high enough for you, too. 

Some of my brands include OURA Ring, Fitbit, Kaiser Permanente, LIVESTRONG, Healthline Media, Verywell Health, Fast Company, and Entrepreneur.com.

Proven Results in Increasing Traffic, Sales, and Retention

The ultimate aim of any content is to drive a result. So a worthy health tech copywriter should have a proven track record of not only boosting traffic but also converting sales and boosting retention. 

• My blog writing has landed unicorns and startups on Google’s first page.

• My freelance health copywriting emails have boosted retention by 3-5% for several brands AND generated hundreds of thousands in income.

• My app copywriting has increased sales and time in app.

Expertise Across Various Projects 

Your ideal freelance writer should be adept at creating a range of content - from compelling email campaigns and engaging site copy to informative blogs and user-friendly app content. 

This versatility ensures that your brand's voice remains consistent and powerful across all platforms – and that you don’t have to onboard a hundred different freelancers for key projects. 

In my 8+ years of experience, I’ve mastered blog writing, email copywriting, app copywriting, landing pages, and web copy. 

Excellent Research Skills 

Research skills and citations are critical for health tech content writers and copywriters. 

The truth is that most writers will just regurgitate whatever they read in a Google search without verifying.

What you need is a fact hound who will scour the internet and interview experts for the absolute truth. This ensures that every bit of copy you put out in the world is true and valuable. This kind of dogged research is also what helps your writer come up with unique takeaways that other content lacks. 

Ability to Create Unique Takeaways and Learnings

An article can be true and polished, but if it lacks unique angles and learnings…

it makes your brand seem irrelevant. 

So look for the kind of writer who actually loves learning – whose mind is made for connecting disparate ideas and facts into exciting and new insights. 

A Passion for Health, Fitness, and Wellness 

Passion breeds authenticity.

A copywriter who lives and breathes health and wellness will bring authenticity to your content. (Something sorely lacking in the age of AI and content mills!)

This passion translates into writing that's not only informative but also inspiring, encouraging your audience to engage more deeply with your brand and to create change in their own lives. 

Want a little peek into my life?

• weightlifting for muscle mass and flexibility

• healthy, whole foods cooking

• thousands of hours of Ben Greenfield podcasts

• staying as healthy and fit as possible to keep up with my two little boys

• combing through the latest research and health trends

What’s next?

By selecting for these seven must-have freelance health copywriter traits, you're not just hiring a writer…

You're investing in a specialist who will elevate your brand, engage your audience, and drive your business forward.

And if you’re a health tech/wellness tech content manager or marketing manager,

Your writer search is over.

Text me at 505 730 3235.

Let me handle your most important content and copywriting projects with professionalism and ease.